Selling into the NHS doesn’t follow the standard rules of private-sector sales, yet many organisations still follow the same playbook.

Procurement cycles are different, buying decisions involve multiple stakeholders, and that doesn’t include the compliance requirements. Misunderstanding these realities is one of the biggest reasons NHS deals stall or fail.

In this session, Dan Taylor will walk through his proven framework for successfully selling into the NHS, based on real-world experience of how NHS organisations buy. The session will then go on to cover what compliance frameworks you will need to work with the NHS and what’s involved in getting them. Attendees will leave with a clearer understanding of how to sell into the NHS, what readiness really looks like, and how to avoid the most common pitfalls as well as having a clear understanding of what compliance frameworks are needed. Dan Taylor – Lead speaker. NHS sales framework and commercial strategy

Compliance speaker (Sara / Dom / Chris) – NHS compliance requirements, including DSPT and DTAC

Host – Introduction, moderation and Q&A facilitation